Do South Magazine is pleased to share this announcement from Veralux, a groundbreaking concierge imaging clinic bringing Arkansas its first dedicated whole-body MRI center. The clinic will begin seeing patients November 17, 2025 – patient sign ups begin October 1, 2025.
Dr. Vanessa Hardin Branch and Dr. Drake Branch have announced the opening of Veralux, Arkansas’s first dedicated whole-body MRI center. The clinic reached a major milestone today when its specialized MRI machine was delivered and installed. Located at 2000 S. 42nd St., Suite 120, in Rogers, the concierge imaging facility will begin seeing patients on Monday, November 17, 2025, with an official grand opening celebration to be held in January 2026. Operating as an independent, standalone clinic, Veralux is the only imaging facility in the state exclusively offering whole-body MRI screenings optimized for preventive care. The AI-integrated MRI provides a radiation-free, non-invasive experience that can detect cancer, aneurysms and many other conditions even before symptoms appear. The goal of Veralux is to allow for better health awareness and outcomes for residents across the region.Patients can schedule their own exam with ease online without the need for referral or insurance filing. Unlike some national competitors, Veralux does not require a membership. However, Veralux is open to partnership with proactive healthcare providers and businesses that desire preventive services for their employees. “By offering dedicated, advanced whole body MRI technology, concierge-level service and compassionate, patient-centered care, Veralux is creating a new standard for proactive healthcare in Arkansas,” said Dr. Vanessa Branch, co-founder. “Our mission is simple: Illuminate Your Health.”The clinic offers three tailored screening packages:
- Comprehensive Scan ($2,499) – Whole-body exam including spine, takes approximately 60 minutes.
- Head and Torso Scan ($1,799) – Covers major organs excluding spine in approximately 45 minutes.
- Torso Scan ($999) – Focuses on solid organs in the torso, taking approximately 30 minutes.
All packages are FSA/HSA eligible, and financing options are available. In-exam entertainment options include a choice of video or audio screening with popular online streaming services.Within one week, every patient receives a comprehensive, patient-friendly report that includes a risk-stratified summary with detailed findings. Each report is reviewed in a personal consultation with a board-certified provider, ensuring that results are explained clearly and thoughtfully. Reports and images can be shared directly with clients’ healthcare providers via an online portal, enabling seamless follow-up care and coordination. Patients also receive individualized recommendations for ongoing health optimization, including annual screening guidance and supportive follow-up when appropriate.“Beyond the technology, we’re creating an environment that helps patients feel at ease,” said Dr. Drake Branch, co-founder. “From a refined, welcoming atmosphere to attentive staff and in-exam entertainment, everything is meant to reduce anxiety and make the process as comfortable as possible. That peace of mind is just as important as the advanced imaging itself, and it sets the stage for the clear, actionable insights each patient receives from our scans.”Veralux will begin accepting patient sign-ups on October 1, 2025, at veraluxhealth.com or by phone at (479) 278-7153.
About Veralux
Veralux is Arkansas’s first dedicated whole-body MRI center, built to deliver preventive imaging. Located in Rogers, the concierge clinic combines advanced, AI-integrated MRI technology with board-certified radiologist expertise to provide patients with clear, actionable health insights in a calm, supportive environment. Every patient receives a comprehensive report within one week, a personal consultation with a board-certified provider, and follow-up recommendations designed to provide a seamless management plan.
With a brand promise of clinical excellence and uncommon warmth, Veralux empowers individuals to take control of their health through early detection, personalized risk assessment, and peace of mind for themselves and their families. To learn more or schedule an appointment, visit veraluxhealth.com.
