ABOUT CATHERINE FREDERICK, OWNER, DO SOUTH MAGAZINE
Catherine Frederick has spent her entire career in marketing, communications and advertising. Her twenty-eight year career includes working in governmental public relations, the non-profit sector, public municipalities, and advertising agencies before launching her own full-service advertising firm in 2005. While continuing to operate the advertising agency, and recognizing a unique need in her community, she launched Do South Magazine in September of 2011. Catherine’s extensive history in marketing and communications, brand development, and her keen eye for design and developing attention grabbing content are an added benefit of joining the Do South family. She’s not in the business of selling ads for a magazine, her passion is learning about businesses in order to develop solutions which will take them to the next level with a trusted, award-winning, community platform.
WHY MAGAZINES (or should we say, the “right” magazine”)?
1. Magazines are a targeting medium, so you can reach an audience that’s as narrow or as broad as you wish.
2. Magazines increase purchase intent 5 times as much as TV or the Internet.
3. They drive readers to take action: Magazine advertising leads consumers to begin searching online or browsing a website – more than any other advertising medium.
4. Consumers pay more attention to magazines than other media.
5. Magazines reach women…and women make or influence 85% of all consumer purchases.
6. Magazine media engage readers.
7. Readers consider magazine advertising valuable.
8. Magazines supply credibility and build buzz.
9. Magazine media advertising gets consumers to act.
10. Magazines spur web traffic and search and improve advertising ROI.
Think magazine advertising is too expensive? On average, magazines cost 70% less per impression than television and 10% less per impression than internet ads. Keep in mind that magazines are more likely to trigger purchase intent and to give you a higher quality audience.
Do you think magazines are just for branding – and you just can’t afford that. But no, magazines aren’t just a branding medium. They can drive web search, and readers rank them highest for interest in advertising – 63% of magazine readers report considerable interest among those seeing an ad, and 54% have taken action!
Some advertisers argue that they tried magazines, but they just didn’t work. But how did they measure results? Unlike newspaper ads, magazines are designed to drive interest in products and brands and building trust. They actually complement your other advertising by increasing web traffic to your site and increasing the response to your other print ads. And don’t forget: magazines deliver an audience that typically spends more than your average ticket.Some advertisers complain that the last time they used magazine advertising, they were placed near the back of the book – and no one saw their ad. First, studies show that advertising performance is not reduced by position in the book. Nearly the same percentage of readers recalled and took action to ads in the first quarter of the book as those in the fourth quarter of the book. Second, magazines rank highest for reader interest in advertising. 63% of readers said they have
Some advertisers complain that the last time they used magazine advertising, they were placed near the back of the book – and no one saw their ad. First, studies show that advertising performance is not reduced by position in the book. Nearly the same percentage of readers recalled and took action to ads in the first quarter of the book as those in the fourth quarter of the book. Second, magazines rank highest for reader interest in advertising. 63% of readers said they have considerable interest or some interest in advertising, among those seeing an ad.
YOU SHOULD CHOOSE DO SOUTH MAGAZINE
Our copies are distributed primarily in Fort Smith and surrounding areas. Unlike other publications who print twenty to thirty thousand copies for the entire state of Arkansas. With Do South®, your message and brand remain strong, and not diluted.
Request our media kit. We think you’ll find our rates are highly competitive, and in most, if not all cases, much lower than any other local, regional or statewide publication.
Low Ad-To-Editorial Ratio
You don’t want to be lost in a sea of other advertisers and businesses. Our readers don’t like clutter. We don’t either. That’s why we maintain a low ad-to-editorial ratio in our standard publication. Your brand and message stand out and are remembered. We never place like industries in close proximity and never place ads on the same page as our stories.
We love our digital editions! Each month, we publish all content to our website as well as our digital edition so readers can enjoy the magazine on the go, in full. All ads are digitally linked to the URL of choice. All issues are archived, meaning your ad stays live indefinitely! Do South Magazine is proud to have the only digital edition in our community!
You can find all of our content on DoSouthMagazine.com as well as enticing offers from our most loyal advertisers.
Social Media Savvy
We are social! You’ll find us on Facebook, Twitter, Instagram, and Pinterest.
CIRCULATION & DISTRIBUTION
Each month without fail, Do South® is printed and distributed throughout the River Valley. Our market saturation is complimented by paid subscriptions as well as our digital edition. Do South® is available at all advertiser locations, local libraries, quality retailers, hospitals and clinics, restaurants, and grocery outlets.
ATTENTION NONPROFIT FRIENDS!
It’s almost time to request our FREE ad space or our Community Cares page for 2023!
Request cut-off date is October 31, 2022.
Requests MUST BE EMAILED to catherine at dosouthmagazine.com and MUST INCLUDE the following:
(1) The month you are requesting AND which space you are requesting (either the ad spot at the bottom of my editor letter, OR the Community Cares page, which is the full page Q&A).
(2) An alternate month must be provided in case the original month you request has already been assigned.
(3) A little about your organization (tell us about your mission and your needs).
(4) What you would like to promote in the ad or the Community Cares page – is it a 5K, a fundraising event, specific needs, etc.
Please be aware you are responsible for providing the artwork for the ad. We will provide specifications and you must have to have it designed and sent to us 6 weeks prior to publication. We will provide the questions to answer for the Community Cares page, however, you may alter those to best fit your needs and purposes.
Please understand a request is not a guarantee of a spot as our region is home to many deserving nonprofit organizations and we are limited to 24 spots! We are very active on social media so please do not hesitate to email events, needs, information, etc., that I can help promote for you during the year as well – we are always happy to do so!