A Diamond is Forever

A Diamond is Forever

When De Beers contracted N.W. Ayer & Son to create a tagline for their diamond ad campaign in 1947, four words became the single greatest advertising slogan ever created—A Diamond is Forever. As much as it conveyed the eternal meaning and significance of a...
Let’s Ride

Let’s Ride

April is finally here. We made it through another cold winter, and it’s time to get out and enjoy the great outdoors! An excellent way to explore the outdoors is perched on a bicycle seat. The River Valley offers a wealth of scenic byways for road bikers to...
Raspberry Lemonade Refresher

Raspberry Lemonade Refresher

Fresh, tart, and delicious. This cocktail recipe screams springtime! Ingredients (makes 2) ½ cup fresh raspberries, more for garnish 1½ ounces Limoncello 2 ounces vodka ¾ ounce lemon juice, fresh ½ ounce simple syrup sparkling water lemon wheel and mint (garnish)...

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